Updated bike and aftermarket packaging yields milestone results.

The effectiveness of a movement isn’t measured by its most impressive headliners, but by the sum of its many smaller parts. The packaging teams at Trek pictured a cleaner world with less plastic waste, and over the past year, they overhauled many of their packaging systems for bikes and Bontrager products by making small, meaningful changes that added up to something big.

To meet Trek’s goal of plastic-free packaging by 2024, their teams have worked to replace petroleum-based plastic components from their bike and aftermarket product packaging.

Eliminating all plastic waste is not a one-and-done deal. Packaging is crucial in the bike industry. It keeps products safe and undamaged from the factory to your doorstep. Each change in how they package bikes and products is vetted, and they measure effectiveness and environmental impact.

Trek took a custom approach to reducing plastic waste for each of their products, and the amount of plastic they were able to remove from our packaging varied depending on model specifications, the products’ material composition, and how much assembly was required after the product left the warehouse.

Because of this, some bikes saw a reduction of 7 plastic parts per box while others bid farewell to 42. Their aftermarket products, which are smaller and generally require less packaging, shed a plastic bag or zip tie here or there.

Trek asked: what are the biggest pieces of plastic or foam? What purpose do they serve? Can cardboard or paper do the same thing? Following that process, Trek was able to eliminate the following pieces from most bike boxes:

  • Down tube foam and plastic wrap
  • Top tube foam and plastic wrap
  • Seat tube foam and plastic wrap
  • Head tube foam and plastic wrap
  • Crank arm foam wraps
  • Chainstay bubble wrap

Some plastic packaging is harder to replace with a suitable recyclable counterpart. In some instances, they opted for a plastic option that’s easier to recycle or up-cycle. Some examples include plastic wraps for smaller components, which were replaced with more durable Ziploc-style bags, and zip ties, which they replaced in some cases with nylon string. Some of these changes may seem small, but their cumulative effects produced some significant changes in Trek’s plastic footprint.

Bike packaging total: 422,000 lbs. saved

As with any major goal, these changes don’t all happen at once. Each bike box model that was overhauled saw a partial reduction in plastic content. Below is a breakdown of each bike category and their associated changes.

Waste saved in bike packaging:

  • Marlin, Verve, and other entry-level adult bikes: 246,000 lbs.
  • Kickster: 1,000 lbs.
  • Precaliber 12″/16″: 18,000 lbs.
  • Precaliber 20″/24″: 39,000 lbs.
  • Rail and Powerfly: 57,000 lbs.
  • Madone, Supercaliber, and other high-level adult bikes: 40,000 lbs.
  • Townie 7 and 9: 12,600 lbs.
  • E-bikes produced in Germany: 8,400 lbs.

Aftermarket product packaging total: 11,600 lbs. saved

Each aftermarket product bid farewell to a piece or two of its minimal plastic packaging. These items have comparatively small packaging systems, but the aggregation of each improvement is where they see the big changes.

Waste saved in aftermarket packaging:

  • Nylon straps: 1,700 lbs.
  • Plastic laminates: 5,000 lbs.
  • Plastic hangers: 1,300 lbs.
  • Mountain bike grip packaging: 2,500 lbs.
  • Glove packaging: 810 lbs.
  • Saddle covers: 160 lbs.
  • Plastic bags for tire sealant injectors: 130 lbs.

For more information, visit www.trekbikes.com

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